Launching a first in the automotive arena.

Launching a first in the automotive arena.

Situation:

More than 70% of vehicle owners will purchase a NEW vehicle from the dealership where they choose to get their current vehicle serviced. The challenge for the dealership is to then KEEP those customers coming back to their dealership every time for service (customer retention).

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Is print losing the digital battle?

Is print losing the digital battle?

Glossy pages and aspirational copy draw high-value customers.

From eMarketer.com. Print catalogs have advantages over other marketing tools in creating product awareness, acquiring customers and building brand loyalty. For many retailers, this gives catalogs a key function in multichannel marketing efforts, building interest and engagement among consumers and helping funnel them closer to a purchase—in any channel.

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Buzz launches new video competition site.

Buzz launches new video competition site.

Situation:

Transfer is a successful brand for creating engaging, topically based videos for youth pastors to use within their churches to bolster/echo their spoken messages. They wanted to venture out into the web and create a safe, respectful environment for youth and college-aged people to dialogue about life and spiritual topics.

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