Situation:

More than 70% of vehicle owners will purchase a NEW vehicle from the dealership where they choose to get their current vehicle serviced. The challenge for the dealership is to then KEEP those customers coming back to their dealership every time for service (customer retention).

OptionCare was a industry-changing referral concept, entirely new thinking within the automotive industry. In a nutshell, it helps dealerships build on their current service department relationships to retain customers (and dollars). That’s what is all about, right?

They knew they needed a strong, recognizable brand, a dynamic online user experience and related materials for dealership service advisors and their customers. From there, they chose Buzz Architect. We mapped it all out then built the entire infrastructure – from a unique and complex concept into a seemingly simple, yet powerful and viable product.

The Consumer Experience

The service advisor refers the customer to OptionCare (ocwarranty.com) using Point-of-Sale materials and an online advisor portal. They can work with the customer while in the service department to help them choose the coverage best suited for their vehicle. Since the service advisor knows their customer’s vehicle history and the expiration of their factory warranty, they are ultimately the best suited to identify the need for extended coverage and help the vehicle owner make the educated choice on their future vehicle coverage. Back at home, the customer can log-in to the OptionCare website with their advisor’s referral code to see the coverage recommendation, learn more about the coverage and make the purchase. This referral code guarantees rewards will be paid to the referring service advisor and the referring service department. (A customer cannot purchase this without a referral code.)

OptionCare is also the industries first to allow the option to choose only the coverage you need (go a la carte, if you will), which can save the customer of paying for something they don’t need or may never use.

How we rolled.

• Strategic Consulting
• Branding + Identity
• UX Design
• B2B Direct Response Marketing
• POS Materials
• B2B Brand Advertising
• eCRM

Glossy pages and aspirational copy draw high-value customers.

From eMarketer.com. Print catalogs have advantages over other marketing tools in creating product awareness, acquiring customers and building brand loyalty. For many retailers, this gives catalogs a key function in multichannel marketing efforts, building interest and engagement among consumers and helping funnel them closer to a purchase—in any channel.

“More than ever, consumers are shopping the catalog and buying online,” said Jeffrey Grau, eMarketer senior analyst and author of the new report, “The Role of Catalogs in the Multichannel Model.” “However, a minority of consumers prefer to shop the catalog and order by phone because they either feel uncomfortable buying online or need hand-holding to complete a major purchase.”

But the high costs of creating and mailing print catalogs means their return on investment is relatively low. According to the Direct Marketing Association (DMA), catalog sales add up to $7.34 for each dollar spent, much lower than the return on digital marketing media such as commercial e-mail, search or display ads.

Read more from the eMarketer article – Click here

Situation:

Transfer is a successful brand for creating engaging, topically based videos for youth pastors to use within their churches to bolster/echo their spoken messages. They wanted to venture out into the web and create a safe, respectful environment for youth and college-aged people to dialogue about life and spiritual topics.

Buzz Architect worked with Transfer to leverage their successful brand within the DVD arena and challenge the public to get their views out via the power of video on the web – in a intellectually fun environment called YoSmarty. Buzz developed a social network that allows people to upload videos within broad categories and chime in on debates visually, creatively and intellectually. Then users can vote and video makers can win cool prizes.

Additionally, it’s a nice way for Transfer to learn of potential new film makers, writers, etc. and keep current thoughts flowing for their core business.

Freshly launched, it has already been called the YouTube of debate.

How we rolled.

• Strategic Consulting
• Branding + Identity
• UX Design
• Web Application Development
• Social Strategies + Implementation
• PR Campaign
• Channel Strategies