Situation:

Transfer is a successful brand for creating engaging, topically based videos for youth pastors to use within their churches to bolster/echo their spoken messages. They wanted to venture out into the web and create a safe, respectful environment for youth and college-aged people to dialogue about life and spiritual topics.

Buzz Architect worked with Transfer to leverage their successful brand within the DVD arena and challenge the public to get their views out via the power of video on the web – in a intellectually fun environment called YoSmarty. Buzz developed a social network that allows people to upload videos within broad categories and chime in on debates visually, creatively and intellectually. Then users can vote and video makers can win cool prizes.

Additionally, it’s a nice way for Transfer to learn of potential new film makers, writers, etc. and keep current thoughts flowing for their core business.

Freshly launched, it has already been called the YouTube of debate.

How we rolled.

• Strategic Consulting
• Branding + Identity
• UX Design
• Web Application Development
• Social Strategies + Implementation
• PR Campaign
• Channel Strategies