Situation:

More than 70% of vehicle owners will purchase a NEW vehicle from the dealership where they choose to get their current vehicle serviced. The challenge for the dealership is to then KEEP those customers coming back to their dealership every time for service (customer retention).

OptionCare was a industry-changing referral concept, entirely new thinking within the automotive industry. In a nutshell, it helps dealerships build on their current service department relationships to retain customers (and dollars). That’s what is all about, right?

They knew they needed a strong, recognizable brand, a dynamic online user experience and related materials for dealership service advisors and their customers. From there, they chose Buzz Architect. We mapped it all out then built the entire infrastructure – from a unique and complex concept into a seemingly simple, yet powerful and viable product.

The Consumer Experience

The service advisor refers the customer to OptionCare (ocwarranty.com) using Point-of-Sale materials and an online advisor portal. They can work with the customer while in the service department to help them choose the coverage best suited for their vehicle. Since the service advisor knows their customer’s vehicle history and the expiration of their factory warranty, they are ultimately the best suited to identify the need for extended coverage and help the vehicle owner make the educated choice on their future vehicle coverage. Back at home, the customer can log-in to the OptionCare website with their advisor’s referral code to see the coverage recommendation, learn more about the coverage and make the purchase. This referral code guarantees rewards will be paid to the referring service advisor and the referring service department. (A customer cannot purchase this without a referral code.)

OptionCare is also the industries first to allow the option to choose only the coverage you need (go a la carte, if you will), which can save the customer of paying for something they don’t need or may never use.

How we rolled.

• Strategic Consulting
• Branding + Identity
• UX Design
• B2B Direct Response Marketing
• POS Materials
• B2B Brand Advertising
• eCRM